Laurene Powell Jobs (R), widow of Apple cofounder Steve Jobs, is one of the wealthiest women in the world with $20 billion from top brands Apple and Disney. (AP Photo/Pablo Martinez Monsivais)
Reach into your pocket. You’ll probably find a phone and car keys, maybe a bottle cap or receipt—things you don’t think about too often. Yet, at least one of those things has made the lucky entrepreneur who thought them up millions (if not billions) of dollars.
To help wrap your head around it, FORBES picked apart our 2017 World’s Billionaires list to find out just how many 10-figure fortunes are fueled by the top 100 brands. Yes, think Apple and Disney, but don’t forget about life’s smaller necessities: Red Bull, Netflix and Corona beer, among others. Seventy-five billionaires owe their fortunes to these beloved brands, regardless of whether they founded them. Seeeeeeeeeeee
Even more striking is their outsized wealth, proving the value of these brands. Together they sit on a $1.13 trillion throne with way more than their fair share of the billionaires’ total $7.67 trillion pot. Altogether the 75 represent 3.7% of all billionaires, but account for an impressive 14% of the total wealth.
So how did they reach these great heights? Interestingly, it wasn’t always the top companies that produced the top billionaires. Fast fashion retailer Zara is ranked 53rd among the top 100 brands but its founder Amancio Ortega has consistently ranked among the top five richest billionaires in the world in recent years. Another interesting twist involves Laurene Powell Jobs, the widow of Apple cofounder Steve jobs. While the revolutionary company is ranked No. 1 among brands, she now gets most her fortune from Disney, ranked lower at No. 8. Below, learn more about the world’s wealthiest by browsing the complete list of billionaires and net worths behind your favorite brands.
Reach into your pocket. You’ll probably find a phone and car keys, maybe a bottle cap or receipt—things you don’t think about too often. Yet, at least one of those things has made the lucky entrepreneur who thought them up millions (if not billions) of dollars.
To help wrap your head around it, FORBES picked apart our 2017 World’s Billionaires list to find out just how many 10-figure fortunes are fueled by the top 100 brands. Yes, think Apple and Disney, but don’t forget about life’s smaller necessities: Red Bull, Netflix and Corona beer, among others. Seventy-five billionaires owe their fortunes to these beloved brands, regardless of whether they founded them. Seeeeeeeeeeee
Even more striking is their outsized wealth, proving the value of these brands. Together they sit on a $1.13 trillion throne with way more than their fair share of the billionaires’ total $7.67 trillion pot. Altogether the 75 represent 3.7% of all billionaires, but account for an impressive 14% of the total wealth.
So how did they reach these great heights? Interestingly, it wasn’t always the top companies that produced the top billionaires. Fast fashion retailer Zara is ranked 53rd among the top 100 brands but its founder Amancio Ortega has consistently ranked among the top five richest billionaires in the world in recent years. Another interesting twist involves Laurene Powell Jobs, the widow of Apple cofounder Steve jobs. While the revolutionary company is ranked No. 1 among brands, she now gets most her fortune from Disney, ranked lower at No. 8. Below, learn more about the world’s wealthiest by browsing the complete list of billionaires and net worths behind your favorite brands.